Public Schedule was invented by a joined effort from two of the major TV channels in Sweden, TV4 and Sveriges Television. The reason behind the effort was the lack of a common standard within this area, that also would enable organizations to exchange information and adapt to new demands and changes in the way TV is consumed. It was also important that this would be kept an open standard, not proprietary to any of the founders, and that the format should evolve over time.
Seeking broad acceptance for Public Schedule is also important for enabling it as a standard. TeliaSonera, one of the major distributors in the Nordics, was an early adopter of the standard. When it was time to develop version 4 of Public Schedule, TeliaSonera took the lead, and it was also at this time June was involved as contributor.
When Teracom Boxer, one of the other major distributors in the Nordic decided to support this standard, a decision was made within the supporter group to let the Public Schedule standard be supervised by an external, independent organization, and they chose June to perform this duty.